Singhal, Ankush. “OPTIMIZING PROGRAMMATIC ADVERTISING: A MACHINE LEARNING APPROACH TO PREDICTIVE AD TARGETING”. Journal of Knowledge Learning and Science Technology ISSN: 2959-6386 (online), vol. 3, no. 3, Sept. 2024, pp. 327-39, https://doi.org/10.60087/jklst.vol3.n3.p.327-339.