Ugbebor, Friday O., et al. “Predictive Analytics Models for SMEs to Forecast Market Trends, Customer Behavior, and Potential Business Risks”. Journal of Knowledge Learning and Science Technology ISSN: 2959-6386 (online), vol. 3, no. 3, Sept. 2024, pp. 355-81, https://doi.org/10.60087/jklst.v3.n3.p355-381.