SINGHAL, Ankush. OPTIMIZING PROGRAMMATIC ADVERTISING: A MACHINE LEARNING APPROACH TO PREDICTIVE AD TARGETING. Journal of Knowledge Learning and Science Technology ISSN: 2959-6386 (online), [S. l.], v. 3, n. 3, p. 327–339, 2024. DOI: 10.60087/jklst.vol3.n3.p.327-339. Disponível em: https://jklst.org/index.php/home/article/view/271.. Acesso em: 14 sep. 2025.