Ugbebor, F. O.; Adeteye, D. A.; Ugbebor, J. O. PREDICTIVE ANALYTICS MODELS FOR SMES TO FORECAST MARKET TRENDS, CUSTOMER BEHAVIOR, AND POTENTIAL BUSINESS RISKS. J. Knowl. Learn. Sci. Technol. 2024, 3 (3), 355-381. https://doi.org/10.60087/jklst.v3.n3.p355-381.