Yang, T. et al. 2024. Enhancing Financial Services through Big Data and AI-Driven Customer Insights and Risk Analysis. Journal of Knowledge Learning and Science Technology ISSN: 2959-6386 (online). 3, 3 (Jul. 2024), 53–62. DOI:https://doi.org/10.60087/jklst.vol3.n3.p53-62.